Wednesday, June 25, 2014

June Report 2014

 
 
Sarasota Sister Cities uses the following:
 
Blog          sarasotasistercities.com
 
 
 
 
Web          sarasotasistercities.org
 
 
Google+   http://goo.gl/HgfrE
 
Email        sarasotasistercities@gmail.com
 
We put out the current word on our blog.  Then we put the message on Facebook, LinkedIn, Twitter, Google+, Pinterest and our Web Site.
 
These systems work best if more people are using them. I encourage anyone who is interested to connect with us on these systems.
 
We first write what is happening on the blog. This is where you find out about current events and view photos of past events.

Our membership contact list with names, addresses, phone numbers and emails is on the blog in the left column under Board Member Only.  Only Board members can read or write to this spread sheet file.  If you wish to read it and cannot send and email to sarasotasistercities@gmail.comand I will reinvite you.

 
We placed a short survey at the top left of the blog. Members can fill this out and send it back to us in an effort to match interests of our members with needs of the organization.
 
In addition to our main blog of sarasotasistercities.com we have also set up a blog for each of our eight Sister Cities. The idea is that these blogs will focus on just the relationship of Sarasota with that Sister City.
 
The CD's can of course use this or not as they wish. Anything they want to add or delete from their blog I will be glad to do so. I would also be happy to assist them to learn how to make entries on the blog themselves, or I will post for them if they prefer. They can just send me an email with any corrections, deletions, or additions.
 
The blog address can be typed directly or can be found in the left column of the main blog. The address always starts with the name of the sister city followed by Sarasota, then
blogspot.com.  I used the short name for the Sister city - not the province, which would make for a long and hard to remember address.
 
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Saturday, March 22, 2014

March Report

Sarasota Sister City Social Networking Report March 2014
 
            
March 2014 Report
 
Sarasota Sister Cities uses the following:
 
Blog          sarasotasistercities.com
 
 
 
 
Web          sarasotasistercities.org
 
 
Google+   http://goo.gl/HgfrE
 
Email        sarasotasistercities@gmail.com
 
We put out the current word on our blog.  Then we put the message on Facebook, LinkedIn, Twitter, Google+, Pinterest and our Web Site.
 
These systems work best if more people are using them. I encourage anyone who is interested to connect with us on these systems.
 
We first write what is happening on the blog. This is where you find out about current events and view photos of past events.
 
The Web site automatically picks up the latest 5 posts from the blog. The web site has content that does not change often and is of interest to new members. You can get to all of our social networking systems from either the blog or web site.
 
Facebook, Twitter, LinkedIn, Pinterest and Google+ are all designed to be interactive. These systems will work best when we have a number of SisterCity members actively using these systems and exchanging information. If you are interested I would encourage you to connect with us on one or more systems.

Our membership contact list with names, addresses, phone numbers and emails is on the blog in the left column under Board Member Only.  Only Board members can read or write to this spread sheet file.  If you wish to read it and cannot send and email to sarasotasistercities@gmail.com and I will reinvite you.

 
We placed a short survey at the top left of the blog. Members can fill this out and send it back to us in an effort to match interests of our members with needs of the organization.
 
In addition to our main blog of sarasotasistercities.com we have also set up a blog for each of our eight Sister Cities.  The idea is that these blogs will focus on just the relationship of Sarasota with that Sister City.
 
The CD's can of course use this or not as they wish.  Anything they want to add or delete from their blog I will be glad to do so. I would also be happy to assist them to learn how to make entries on the blog themselves, or I will post for them if they prefer. They can just send me an email with any corrections, deletions, or additions.
 
The blog address can be typed directly or can be found in the left column of the main blog. The address always starts with the name of the sister city followed by Sarasota, then blogspot.com.  I used the short name for the Sistercity - not the province, which would make for a long and hard to remember address.
 
Let me know of any changes that you or the CD's want.
 
 
 
 
 
 
 
 
 
 
--
Craig Hullinger VP Communications
Sarasota Sister Cities 
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Saturday, February 22, 2014

February 2014 Report

We continue our efforts to improve social networking / communications among Sister City Members and other citizen leaders.


We put items of interest to our members on our blog, sarasotasistercities.com, and then put the same information in a more brief form on our Facebook, LinkedIn, Twitter, Googe+, and Pinterest pages.

We would appreciate all those who use those systems to Friend / Like / Connect with us. The concept of social networking involves communication among our members. The more, the merrier.

We are aggressive about posting important info on our blog. If you want to get the word out send it to me and I will post it on the blog and our other social media. But you can post yourself to our Facebook, LinkedIn, Twitter, and Google+ pages. This is actually the best way.

 The Blog and Web site are mostly top down dissemination of information. The other systems allow and encourage everyone to post and communicate.

Per the request of the Board, we posted our membership roster on the blog in the left column under:

Board Member Only Info - Contacts.  I invited the Board to read this. If you cannot read it email me and I will re invite you.  Please review the people and their email info. If you see someone missing or with an out of date email please send an update to me.  And anyone you think we should add - government leaders, civic leaders, etc, send their name and email and we will them add it to the list.

There is another file under Board Member Only Info called membership. This is essentially the same spreadsheet for contacts, but only the VP of Membership and I can edit it. We have let 15 or so people edit the other one, and it could obviously get damaged, so we have a backup.

We conducted a Sarasota Social Networking Class on Feb 13, 2014. It went well. If there is interest we will be glad to run another class.

I will not be at the meeting this week. I went up to Chicago to enjoy the weather and help my parents.  See you soon.

__________________________________
Our social networking school went well. There was lots of interest and questions. And thanks to Natasha Leung for setting up a Instagram page for us. Instagram is the new program that young people are turning to - so they don't have to have their parents and grandparents sharing their Facebook page.

February 13, Thursday 2:00 to 4:00 pm - Class on Sarasota Social Networking. City Hall 1565 1st St, Sarasota.

 All members are welcome to attend. We will cover our Blog, Facebook, LinkedIn, Twitter, Google+, and Pinterest sites - how to use them. And we will discuss how you can use these tools to network with your family, publish your family stories, photos, etc. Your homework before class is to look at our sites below. You may bring your laptop.

 Course outline   sistercitiessocialmarketing.blogspot.com

 Walk-ins are welcome

 Courtesy RSVP to sarasotasistercities@gmail.com 
Craig Hullinger VP Communications
Sarasota Sister Cities

Blog          sarasotasistercities.com

Pinterest   sarasotasistercities.us

Web          sarasotasistercities.org

Email        sarasotasistercities@gmail.com


--
Craig Hullinger VP Communications
Sarasota Sister Cities
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Wednesday, January 22, 2014

January 2014 Plan and Report


Sarasota Sister Cities has an aggressive program of social networking. We use the internet to get out the word and to try to improve communication among our members and other interested citizens. Our addresses below:



Blog          sarasotasistercities.com
Web          sarasotasistercities.org 

Email         sarasotasistercities@gmail.com

The first three systems primarily get the word out.  We first write what is happening on the blog.  The Web site automatically picks up the latest 5 posts from the blog.

Pinterest provides a great pictoral history of the organization. Tom Halbert and Gayle Maxey have posted a great deal of information and photos on the site.

Facebook, LinkedIn, Twitter, and Google+ are all designed to get people to interact. We post a short message on each system with a link back to the blog. You have to sign up for these programs - this is free and simple.  You will want go to our pages and like or friend or link to them. Then you will see what we post and everyone will see what you post. Over time we hope to get a number of people interacting on these systems.




Sarasota Seagulls Spreading The Word
Sister City Social Marketing

Social Marketing is a low cost and effective way to tell people about your Sister City organization. There are many different ways to use the internet and social marketing to promote your business and organization. The following is one way.

Web Site

Some Sister Cities have an up to date web site, but many Sister Cities do not have the resources to create or frequently update a site. You can use a blog and social media to get out the word about your organization. You can augment your web site or use your blog as your web site.

First Step - Create Your Blog


Example - Sarasota Sister Cities: 

Sarasotasistercities.blogspot.com

First step for you? Create your Blog. For blogging I prefer  blogger.com which is free and part of google but there are numerous other free and low cost services. You can get up and blogging in a few minutes, although it will take some time to learn the tricks and make it look the way you like it.

Video on how to blog youtube.com/watch?v=C0eDdVOuEIQ

 Blogger is part of google. You create a new email address when you sign up with blogger.  It should be be the same basic address as your blog.  Go ahead and start your blog. Work with it for a while and learn as you go.  Don't get frustrated - every time you try something new it takes time to learn.

I always use the Million Monkey Method. This method states that if you have enough monkeys typing for a very long time they will manage to write a great novel. Just keep trying to master the program like the Million Monkey's, and you will figure it out.

Use the same address for all your systems if possible - makes it easier for people to remember.

Sarasotasistercities.blogspot.com
Pictures are Worth a 1,000 Words



Start slow and easy. You can write many blogs if you wish. You may wish to have one that is just a brochure about your organization that does not change very often.  Or you can use one for large photos. 

 You try to make your blog interesting to your intended reader. You can just have entries originated by you but it will probably be more interesting if you add content from other similar web sites. It takes a little time to figure how to do it, but essentially you are linking other similar web sites, blogs, twitter, facebook, linkedin and other sites to your blog. As they write new content it appears on your Facebook site.
Address  - .com or .org or .us ?  

 The address of the blog is a little long. You can purchase a .com address to make the address easier to remember and have it automatically forward to your blog. This costs about $10 per year from Google or $75 for ten years from GoDaddy or Google or other sources. My examples below:



After you have your blog up and running you will want to join other social networks which will compliment your blog. There are many different social networks. These are the ones I use

youtube.com

Use the same or very similar name for all the systems. You are marketing your Sister City organization so use the name of the company or your name. Here are the ones that Sarasota uses.
Sarasota Sister Cities Addresses

They are all the same or similar 

Blog           sarasotasistercities.com

Pinterest    sarasotasistercities.us

Web           sarasotasistercities.org

Email          sarasotasistercities@gmail.com

 Twitter        twitter.com/#!/SarasotaSisterC

After you have your blog working write a post on the blog. Then write a short blast on Twitter, Facebook, Pinterest and Linkedin, directing people to the blog. This is made easy by the small buttons at the bottom of each blog entry. You hit the button and a short message about your blog entry is made on your Facebook, Twitter and Google+ page. You have to update LinkedIn yourself - it is easiest to copy your Twitter post and paste it into LinkedIn. Update them each time you write a new entry. The entries on these systems just direct people to the blog, where you write the most important information.

You will want to reach out and find others in your group and link with them. You want to let them know what you are doing without becoming obnoxious about it.

Use the blog as the main focus - Put information on the blog that your target audience will find interesting. I use the other services to point people to the blog.

 Facebook, LinkedIn, Twitter and Google+ are a little different since all the members can post. So the content will be what you put on the page plus what others post.

 FACEBOOK

Facebook - is the largest social networking system. Over 1 billion people use Facebook. It is different from the blog in that many people can post. You will want to set up a page for your Sister City and then network with your members and Sister Cities who use Facebook. Invite your members to join or like your page and encourage them to post.

The Sarasota Sister Cities Facebook Page
Florida Sister Cities is on Facebook

So is International Sister Cities
Pictures are worth a 1,000 words. Pick photos of your community that look good and are recognizable. It is nice to use photos that your members have taken. Reach out and ask your members to provide you attractive photos, then use them on your blog and social media.

LinkedIn.com is used by numerous professionals and is a good way to network. You will want to start a LinkedIn page.  It is pretty simple. You will write short messages on your LinkedIn page directing people back to your blog. Our Sarasota Sister Cities LinkedIn address is linkedin.com/in/sarasotasistercities

Twitter.com is also very popular. Use it the same way that you use your LinkedIn page - directing people back to your blog. Our Twitter address is twitter.com/#!/SarasotaSisterC  Note that we could not use our full address on this page - Twitter does not allow longer addresses.

Pinterest.com is a rapidly growing social marketing platform.  Pinterest is great for posting photos about your organization with short stories explaining your Sister City organization Tom Halbert and Gayle Maxey of Sarasota Sister Cities have used Pinterest very effectively to tell the story about our Chapter. pinterest.com/sarasotasister


You can also use direct email to your contacts. I usually just send a link to our blog to our contacts with a short message so if they are interested they can go to the blog, or if not, they can just delete the email. You should send the email to "An Undisclosedlist of Your Town Sister City Members" sarasotasistercities@gmail.com with the actual addresses to a bcc address - that way spammers won't pick up the addresses and harass your email contacts.

It is your choice whether you use a simple email format or one with an attractive photo or letterhead - the attractive letter head looks nice but takes longer to open and will not work on everyone's computer.

Social marketing is evolving rapidly, but you can get underway quickly with no cost and a little effort. It takes a reasonably computer savvy person a couple of hours to get all this up and running, and then some time to develop a little skill.

The buttons at the bottom of each blog post make it easy for people to send your blog address to their friends on Facebook, Google+ or Twitter. You need to be logged into all of your systems for these to work.

You can create lots of different blogs with different looks. A couple of examples below:

sarasotaphotos.blogspot.com

 12ru.blogspot.com


 I will be glad to help you get going if you need help. Have fun. If you need help contact me at: sarasotasistercities@gmail.com


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